Adam Enbar. Tumbling.

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Jul 26
The Birth of the (Lacoste) Crocodile “Boston is where Lacoste was given the nickname ‘The Crocodile.’ Back in 1923, on a stroll through its streets with his team captain Pierre Gillou, he passed by a leather goods store and bet a crocodile-skin suitcase that he would win his match that afternoon.  It turned out that Lacoste lost the game, but George Carens, the Boston Post Journalist covering the match heard about the wager and referred to the French player as ‘The Alligator’ in his sport. The nickname stuck and led to Lacoste asking his friend, the fashion designer Robert George, to embroider a crocodile onto his white blazer, which he would proudly wear every time he walked onto the tennis court before a match.” I love it when brands have good stories behind them.  P.S. Lacoste has possibly the most creative website I’ve seen for a company of its size. If you’re interested in web-design, it’s worth checking out (specifically the Rene Lacoste story section which is actually a really awesome pop-up book). Here it is.

The Birth of the (Lacoste) Crocodile

“Boston is where Lacoste was given the nickname ‘The Crocodile.’ Back in 1923, on a stroll through its streets with his team captain Pierre Gillou, he passed by a leather goods store and bet a crocodile-skin suitcase that he would win his match that afternoon.  It turned out that Lacoste lost the game, but George Carens, the Boston Post Journalist covering the match heard about the wager and referred to the French player as ‘The Alligator’ in his sport. The nickname stuck and led to Lacoste asking his friend, the fashion designer Robert George, to embroider a crocodile onto his white blazer, which he would proudly wear every time he walked onto the tennis court before a match.”

I love it when brands have good stories behind them. 

P.S. Lacoste has possibly the most creative website I’ve seen for a company of its size. If you’re interested in web-design, it’s worth checking out (specifically the Rene Lacoste story section which is actually a really awesome pop-up book). Here it is.

Posted 1 year ago

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